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How it works
Most of what makes AIfrit different happens between conversations. This page is that part, in plain terms.
What memory looks like
Two conversations, three weeks apart. The second one is short because the first one was remembered.
Illustrative example · not a live chat Written to show what memory looks like in use. There is no model running on this page, and nothing here is a real member's conversation.
MONDAY
You
We're launching the new pricing page on 12 June. I'm not hiring a designer for it — that budget is going into ad spend instead.
AIfrit
Got it: 12 June launch, pricing page, no designer, budget moved to ads. I'll assume the design stays in-house unless you tell me otherwise. What has to be true first?
THREE WEEKS LATER
You
A designer just quoted me $900 for the page. Worth it?
AIfrit
You moved that budget to ads on purpose, so $900 isn't extra money — it's ad spend you'd stop buying. The launch is 12 June, which means the design has to land in about a week to leave time to build it. If the ads aren't converting yet, that trade gets easier.
Nothing in the second conversation was re-explained. The date, the decision, and the reason it was made were already there.
UNDER THE SURFACE
AIfrit reads back over its own conversations with you and pulls out the things worth keeping — a goal, a constraint, a decision and the reason behind it, the way you like to be spoken to. Each one is stored as a separate fact rather than as a transcript, filed under the part of your life it belongs to, and held at a confidence level: how sure AIfrit is that it's still true.
You can open that list. Everything is there, in plain language, with the confidence attached, in the app and on the web. If something is wrong, you correct it — and the correction doesn't erase anything. The old version is marked as contradicted and kept next to the new one, so the record of what changed stays intact. If AIfrit can't tell that your correction contradicts something it already held, it tells you that rather than quietly doing nothing.
It revisits what it holds over time. Facts that keep being borne out are held more confidently; facts that get contradicted lose ground. And everything it knows about you came from a conversation you had with it, something you uploaded, or a correction you made. Nothing is bought, tracked, or inferred from anywhere else.
If you'd rather it kept nothing, memory is a setting. Turn it off, in Settings, at any time.
THE HONEST PART
There is no self-serve delete — not for one memory, not for all of them, not for your account. Deleting a conversation hides it from your list; the record is kept and our staff can still read it. There is no export feature either.
Conversations and memories are kept until you ask us to remove them. There is no automatic expiry, and we're not going to pretend there is. Raw image files you upload are the exception: those are deleted after 30 days, automatically, and only the written description survives.
If you want data removed, email hello@aifrit.com and tell us what. The privacy notice has the full picture, including every company that handles part of your data and what each one receives.
HOW AIFRIT GROWS WITH YOU
Tell AIfrit what you're working on — the project, the decision, the thing you're trying to change. You don't have to structure it. Ordinary conversation is the input.
As you talk, AIfrit pulls out the parts worth keeping: the goal, the constraint, the decision and the reason behind it, the way you prefer to be spoken to. They accumulate instead of resetting.
The next conversation opens with that context already in view. You ask the question you came to ask, and the answer arrives with your situation already accounted for.
A GENERIC CHAT SESSION
WITH AIFRIT
THE OPENING
A generic chat sessionYou start by explaining who you are and what you're working on.
With AIfritYou start with the thing you actually wanted to ask.
YOUR CONSTRAINTS
A generic chat sessionWhatever you're working around lasts as long as the tab stays open.
With AIfritThe constraint is held, and named back to you when it matters.
YOUR GOALS
A generic chat sessionA goal mentioned in March has no way of reaching April.
With AIfritA goal stays in view until you meet it or change it.
OVER TIME
A generic chat sessionEvery session is the same session, again.
With AIfritEach one leaves something behind. The context you've built is still there the next time.
WHAT IT KEPT
A generic chat sessionNothing to look at. The session ends and that's the end of it.
With AIfritA list you can read, correct, or switch off.
The left column isn't a product. It's what happens when nothing persists.
START HERE
A card is required to start, and nothing is charged during the trial. Cancel before day seven and you're never charged.